We're here to make baby feeding easier
Feeding your baby can feel overwhelming—especially when your'e sleep-deprived and struggling to find clear, trustworthy information.Â
MyTots™ provides guidance to help you choose and use infant formula.
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Feel informed and empowered
Founded by a qualified nutritionist & expert in infant formula—who's also an Aussie mum.
Backed by evidence & practical know how
Easy & accessible information for all
Choose Confidently
Feed Freely
Love Unconditionally
Our Mission
To provide a trusted place for parents
Everyone’s baby and feeding journey is different.
We want all parents to feel they have the non-judgmental support they need for feeding their baby.Â
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About us
It's important to decide what is best for your family
Breastfeeding Support
There is help available— whether you're breastfeeding exclusively or combining it with formula.
Mental Health Support
It’s best to reach out for help as soon as you feel you’re struggling.Â
Join Our Community
✔️ Weekly MyTots™ emails with practical, expert-written feeding articles.
✔️ Extra tips and insights we found especially helpful as first-time parents.
✔️ Choose your free welcome gift download:
   • Visual Contrast Cards (for babies 0–4 months)
   • 5 Most Affordable Formulas Comparison Guide
   • Baby Formula Change Tracker
   • Aussie Babies’ 50 First Foods Checklist
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